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October 14th, 2021

Launching on Product Hunt — Climbing the Leaderboard

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We’ve launched on Product Hunt three times now, generating a significant portion of our user base. In our experience, it’s a great way to gain traction before fleshing out a sales or marketing process, especially if you manage to grab enough upvotes. Here’s some quick no-BS tips that we picked up along the way to get your launch up the leaderboard:

Timing

There isn’t an objectively best time to post, but you want to aim for some time after midnight PST, since that’s when the daily leaderboard resets. If you’re based in the east coast and would like to avoid staying up to 3 AM, Product Hunt allows you to schedule posts. One big caveat to watch out for is that Product Hunt also takes into account upvotes over time, so you may want to modify your launch time depending on when you expect the most upvotes to roll in.

Presentation

When creating visual material to attach to your post, focus on creating mock-ups that show off what it’s like to actually use your product. We ordered our 3 mock-ups to tell a story:

When creating visual material to attach to your post, focus on creating mock-ups that show off what it’s like to actually use your product. We ordered our 3 mock-ups to tell a story:

When creating visual material to attach to your post, focus on creating mock-ups that show off what it’s like to actually use your product. We ordered our 3 mock-ups to tell a story:

Advocates

Find some people who can advocate for your product! You can share a private draft of your post and have them comment a testimonial before you publish your post. That way, you’ll have positive sentiment as soon as the post goes live.

If possible, find reputable advocates. On top of asking friends/family for upvotes, don’t be afraid to ask your investors, current customers, and fellow founders for testimonials (return the favor, if possible). Having some recognizable names definitely boosts street cred! We were lucky to have Initialized Capital’s Garry Tan “hunt” and promote our launches, which was instrumental in driving a significant amount of traffic to our launch.

Advocates

Find some people who can advocate for your product! You can share a private draft of your post and have them comment a testimonial before you publish your post. That way, you’ll have positive sentiment as soon as the post goes live.

If possible, find reputable advocates. On top of asking friends/family for upvotes, don’t be afraid to ask your investors, current customers, and fellow founders for testimonials (return the favor, if possible). Having some recognizable names definitely boosts street cred! We were lucky to have Initialized Capital’s Garry Tan “hunt” and promote our launches, which was instrumental in driving a significant amount of traffic to our launch.